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FRE Brings Effortless Hosting to Your Dry January

Dry Doesn’t Mean Boring

Hands wearing long evening wear-type gloves in bright colors hold various bottles of white Fre non-alcoholic wines in front of a solid yellow background

Go Dry this January with FRE #DryJanuary

Join the movement with America’s #1 alcohol-removed wine. For nearly 30 years, FRE has led the way in non-alcoholic wine, crafting California varietals that deliver full flavor without the alcohol. Each bottle begins with traditional winemaking, then we use advanced spinning cone technology to gently remove the alcohol while keeping the character intact.

From sparkling brut to bold reds, FRE makes it simple to pour, share, and celebrate all month long. Whether you’re enjoying a glass on its own or mixing up a signature mocktail, FRE proves Dry January can be anything but dull.

Discover Our Varietals

With 10 varietals to choose from, FRE offers something for every taste and every occasion. Crisp whites, bold reds, and festive bubbles all crafted to deliver a true wine experience, minus the alcohol. Taste why FRE leads the category with nearly half the market share and remains America’s trusted choice in non-alcoholic wine.