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Sober Curious Guide to San Diego, CA

Sober Curious City Guide: San Diego, CA

San Diego, CA City Guide

Your go-to itinerary for coastal adventures, laid-back charm, and elevated alcohol-free experiences in one of Southern California’s most iconic destinations. From hiking Torrey Pines and snorkeling at La Jolla Cove to browsing local markets, discovering hidden shopping gems, and sipping thoughtfully crafted zero-proof cocktails, we curated the perfect guide to experience San Diego with intention.

Whether you’re spending the afternoon exploring Balboa Park, unwinding at a wellness retreat, or catching sunset at Sunset Cliffs with a glass of FRE in hand, this guide helps you savor everything San Diego has to offer the FRE way, no alcohol needed.

City Guide - Dine - a painting looking down from above to a table surface that holds a plated croissant and a cup of coffee

Dine

City Guide - Drink - a painting of two hands that enter from either side of the frame to meet and click glasses in the middle, one holding a martini and the other holding a sparkling cocktail

Drink (Non-alc, of course)

City Guide - Shopping - a colorful painting of shopping bags with an abstracted background

Shopping

City Guide - Wellness - a colorful painting of a female figure in lotus position facing away with an abstracted background

Wellness

City Guide - Stay - a painting that shows a cafe table and chairs with a window above the table that looks out at a sunny scene with palm trees and blue sky

Stay

Explore

City Guide - Map - a stylized and colorful representation of a generalized map

Shop FRE

Use our wine finder tool to find a bottle(s) of FRE Wine closest to you while enjoying & exploring San Diego! Don’t forget to tag us on your travels!